Learn What are The Different Types of Resell Rights and Licences


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Resell-Rights Rights Profits Beginners Guide

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There are Five Basic Types of Resell Rights: Resell Rights, Master Resell Rights, Private Label Rights, Personal Use Rights and Giveaway Rights.

Each one of these includes their own inherent advantages and disadvantages. However, a creative entrepreneur can take whatever disadvantages and work it for an advantage if they want to. Each one of this will be further examined as well as the benefits of each will be explored.

Here’s An Overview of the Main Resell Rights :

1. Resell Rights (RR)
Digital products that come with resell rights allow the holder of the license to sell the product to any market group and retain 100% of the profits.

Regular Resell Rights is pretty much what one would expect it to be, it means that once one buys the product they are able to sell it to their customers.

That being said, this type of resell rights may also come with some limitations. For example, there may be a qualifier that says that the product can only be sold for a specific price. It means that you can sell this product to your customers and keep 100% of the profit. Another caveat is that one cannot resell the resell rights. That is, when one has purchased the resell rights to a product, whenever they sell that product they can only sell the product itself, and not the resale rights. Basically it means that the product should only include the Personal Use Only right (PUO).

Regular Resell Rights are usually cheaper and more common. They tend to protect the product and as well as allow the creator to continue to maintain a type of “copy right” status, meaning that they will always get credit for the work that they have done. This first type of resell rights is a pretty safe one to begin with. It is simple and straight forward. It does not have many bells and whistles so to speak, but it is a great way to get some experience in the resell rights market while having to put in minimal work.


2. Master Resell Rights (MRR)
Master Resale Rights enable you to resell the product to your customers along with the basic resell rights that comes with it.  Your customer in turn can also resell the product to their own customers.  Master Resale Rights can be sold with the product or sold separately. You may also be permitted to make changes to the product and set your own pricing. With MRR, one is able to also pass along the rights to sell the product to their own customers.

Notice the advantage that this type of resell rights has over Regular Resell Rights; here one is able to also pass along the rights to sell the product to their own customers, always at a price of course. This category of resell rights it typically more enticing to customers, and they are often willing to pay a higher price for it. One will have to pay a little more for this type of resell right on the front end, but it will not take long for that small initial investment to pay off big time.

Typically, a product sold with master resell rights will include a terms of use. This a very important piece of the master resell rights puzzle, so make sure that you know what the terms of use entails. Here is an example:

Master Resale Rights License Includes:

[YES] Can resell unlimited copies of the product for any price.
[YES] Can bundle in with other products.
[YES] Can pass along resell rights to customers.
[YES] Can pass along master resell rights to customers.
[YES] Can include in a paid membership site[NO] Can include in a free membership site
[NO] Cannot sell the software on ebay or any other online auction sites.
[NO] Cannot give the software away for FREE.

The terms of use is fairly simple and straight forward. If you do not understand the terms of use put forth by a seller, then be sure to ask for clarification. It is important that you know what you can do with the product and what you can allow your customers to do with the product to prevent any future problems that might arise along the way. If there is not a visible terms of use with a product that advertises master resale rights, then it would be  prudent to ask for one. It can save a look of headache latter on down the road.


3. Private Label Rights (PLR)
Private Label Rights or PLR  is another type of Resell Rights.

PLR license gives you the ultimate rights to do ANYTHING YOU WANT with the product you just bought. This is one of the best type of Resell Rights you could have for a digital product. This allows you, not only to buy the product, but also change the product in any manner you see fit.

What You can Do With PLR

  • You can sell the product on its own
  • You can modify the content,
  • Claim authorship,
  • Set your own pricing.

The great part is that PLR often offers extended options, including breaking up the content or material, reselling the licenses to others and creating compilations from multiple PLR products. With PLR, you can save yourself from tiring research and tedious work in developing a product. In short, you just created your own products without lifting a finger.


4. Give Away Rights (GAR)
The other type or resell rights is the Giveaway Rights. This basically means that a person may give away the product. There are several reasons why this is can be a good strategy. Giving away a product can create a general buzz about your business and products.

It is also a great way to get your name out there in the middle of all of the other businesses. This principle is seen all over, examples in the retail field would be free pens, mugs, and t-shirts that are often given out during advertising campaigns.

A big advantage to this type of right is that allows you to give your customers something of value for free. This increases the likelihood of them returning to your website and making purchases from you. You put the giveaway rights in hopes that it will increase traffic and therefore increase leads and sale on your website.


5. Personal Use Rights (PUR)
There is not a lot you can do with the Personal Rights only license as these are only meant for your own use. However, there is nothing to stop you once you have absorbed the information in creating a new product that you put together yourself.


Where to Find Resell Rights Products:

There are many places these days that provide a steady stream of the latest products with resell rights, but we always advise any client or customer to make sure they do their research.

As a reseller, we have to remember that the product was developed by another marketer, who has allowed his/her product to be resold, and a valid resellers license will be included. Sadly not all sites or even memberships abide by the product developers license terms, which can then have a huge impact
on their customers or members.

Please check these websites: 


The great thing about digital products, is that anyone can sell them. If you have some sort of knack for creativity, you can sell digital copies of your creative work. – Shopify 
Make your marketing so useful people would pay you for it.”

– Jay Baer

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